There is a shift happening in fashion. You can see it in the people that are viewed as contemporary style icons, you can hear it when people talk about what they saw on their favorite blogs. Perusing the blogs has become a daily ritual for fashion forward individuals and fashion blogging has become one of the biggest markets out there. With print going sadly by the wayside, most magazines are upgrading their online sites and every single one of them has a blog or a list of blogs they link to.
If you consider yourself to be fashion obsessed and yet, don’t know who The Sartorialist is, then you’ve been living under a rock. Today’s fashion bloggers are changing the way we see fashion. They are showing us trends before they become trends. Now we can see how people are dressing in every major city and country. The fashion blogs are connecting our world and our economy and influencing designers and people everywhere. It’s allowing us to feel comfortable discovering our own personal style. Seeing stylish individuals in their “uniform” or wearing the same piece a couple different times, assures us that it is no longer the day of the "it" bag or "it" shoes. You can splurge on one great item for yourself and then wear it many more times before you need to splurge on the next trend.
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People would be smart to stop looking at celebrities as their fashion influencers and start logging on to blogs like The Sartorialist, Garance Doré , fashiontoast, Jak and Jil, and many others. This is what is happening now. People on the street snapped wearing original outfits - expensive items mixed with vintage mixed with Target items. Of course, this is not a new trend; remember the surge of hi-lo fashion once Sex and the City hit airwaves? But today it just seems more practical. Today more then ever, people are encouraged to be original as consumers are feeling the effects of the economy and may only be able to shop their closet, and to keep from being utterly bored with what’s in it, they need to get creative. John Galliano famously quoted, this spring at the couture shows, “We are in a credit crunch, not a creative crunch.” And many designers, stylists, and fashion editors agree that when you dress up, you feel up! The “trend” to follow right now is the personality trend. Add yourself to your clothes.